BUSINESS MARKETING ANALYTICS FOR INFORMED DECISION MAKING
MARKETING ANALYTICS & BUSINESS INTELLIGENCE DATA
ARE YOU MEASURING YOUR BUSINESS?
Most businesses don’t. They’re either too busy or don’t know how to properly benchmark and measure results. We have over 2 decades helping businesses understand where their operations are succeeding and where there is room for continuous improvement.
SEMRUSH CERTIFIED AGENCY PARTNER MARKETING ANALYTICS
As a SEMrush certified agency partner, HeartBeep Marketing NH has access to proprietary marketing analytic software that allows us vital insights into what is happening behind the scenes with a website and the way that it ranks on search engines. We use this data as a benchmark when we first begin working with a client and then track improvements and monitor for any negative changes. This is also a great way to track competitor activity.
By tracking competitor activity and progress we can glean what methods they have found to be effective and replicate their success. In the above example a hair salon client of ours is monitoring the keyword rankings of its local competitors. With this information we can identify and target our competitors keywords as well as see what improvements they are making.
CAMPAIGN PERFORMANCE DATA MARKETING ANALYTICS
As a GoHighLevel affiliate our agency has premium access to an incredible marketing platform that allows email and SMS campaign management, lead tracking, sales pipeline management, reputation management, and more. Look at the example below of this advertising campaign for one of our pay-per-click advertising and display advertising clients.
In the above example we helped a new wedding videographer client find a niche and deliver an incredible return on ad spend. By utilizing a Meta advertising campaign focused on Facebook advertising and Instagram advertising we were able to direct targeted traffic to an optimized landing page. We collected lead information and continued to warm up leads until they booked. There was other marketing analytics software involved which I will discuss next.
ADVANCED DATA PIXEL MARKETING ANALYTICS SOFTWARE
Our agency utilizes a proprietary data pixel code to measure 1st party data and report conversion API data back to platforms like Meta and Google adwords. By using this additional layer of marketing analytics we are able to provide clean and reliable data that is far more accurate than the native pixels provided by advertising platforms. Below is an example of a Meta advertising campaign.
While the returns may not be as high as one would hope this data does not include the foot traffic brought into the brick and mortar location, this is simply reflective of online sales. We are the only marketing company utilizing a tool like this to create highly accurate advertising data and marketing analytics.
LOCAL SEO MAP RANK TRACKER MARKETING ANALYTICS
Our agency uses this SEMrush tool to measure the local impact of keywords on the Google local pack, which is the first 3 organic results in a Google search that display local businesses and their review rankings. This tool allows us to see different local data points across a region to determine how visible a local business is in its market or service area.
In the above image you will see our video production company, LiFi Media Production, has a strong hold on the keyword “video production” covering a sizable radius around our location.
